What Makes it Magical

I think about breathing magic into my work almost daily. At my favorite moments in life I’ve taken in something magical from a spot that could be mundane. The grand majority of my working life has been dedicated towards music and we’ve all had a moment where a drive between point A and point B becomes a thesis statement in your life because of how J. Mascis played guitar, or how Bernard Purdie hit a fill or because of what Aretha Franklin sang.

With my job as a radio host I have the opportunity to share those magic moments with the audience. I can’t be there for them, I haven’t had that many a magic moment with someone reading underwriting about a new brewery opening in Minneapolis. But, the mundane glue that holds together a moment where a song sneaks up on you is an absolutely essential part of the magic. There’s little magic in a replay of a homerun. Just like in the movie Beautiful Girls when Michael Rappaport’s character tells Dillon’s that you can’t tape “Rich Man, Poor Man”, you gotta watch it with the commercials like everybody else.

Packaging the magic. Packaging the magic on bass. Packaging the magic on the radio. Packaging the magic with trivia. It’s not a science, it’s not easy and it is simple.